You like mugs... this is a nice mug... you deserve a new mug. It's sturdy. It's shiny. You want it. This is the perfect mug for you. It also makes a great present for that one relative you are close enough to that you feel obligated to get them a gift, but you don't really know them that well and don't want to get them a gift they won't use so you get them this mug and probably a bag of coffee too because everybody likes mugs and, lets face it, this coffee is awesome.